Brad Troemel (born 1987 in Aurora, Illinois) is an American artist, writer and cultural commentator based in New York. His work examines how social media changes artistic production, value, labour and audience behaviour. He emerged during the early development of post-internet art. Troemel treats circulation, public response and measurable attention as artistic materials.
Through The Jogging, created with Lauren Christiansen in 2009, he posted strange sculptures and digitally composed situations on Tumblr. Some objects existed only long enough to become photographs, while others never entered physical space. The project blurred distinctions between artwork, meme, joke and promotional content. His essay Free Art considered whether online distribution could bypass galleries and other cultural gatekeepers. Later projects used online shops, production systems and viral formats to test new relationships between artists, objects and consumers.
This archive gathers articles, exhibitions and critical views on Troemel’s art and writing. He neither stands outside the attention economy nor simply condemns it. He uses its speed, humour and competitive logic to expose the demands it places on cultural producers. Artists must remain visible, productive and responsive while turning their lives into continuous public content. Troemel’s practice asks when artistic freedom becomes unpaid platform labour and when criticism becomes another product competing for attention.
Immersion and interaction: the 1990s helped define digital art as an experiential space. Post-Internet Art: When the Internet Stopped Being Somewhere Else Post-Internet Art sounds like a historical contradiction because we are clearly
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